ATTRIBUTES CONSUMERS LOOK FOR WHEN DISTINGUISHING PRODUCTS ONLINE.
ATTRIBUTES CONSUMERS LOOK FOR WHEN DISTINGUISHING PRODUCTS ONLINE.
Creating a product is not as challenging as building a product name most especially online. Subscribing to the online terms of productiveness alone would not work as much as understanding your target consumers. "What they need and what they don't need."
The online market is a repository for competition ruled by different vendors with similar derivatives. Trying to survive let alone generating robust sales amid fierce competition is challenging. You as the producer is not the buyer of your product. You might precisely determine the price, quality etc of your product but technically you do not have a finite continuity imprint of them. The fundamental essence of consumer satisfaction is profitability, product exploration, and market volume.
Understanding and re-iterating this concept in the mind of your product strategy for any product is what entails consecutive market connectivity hence, this article is out to outline, and define a few key attributes consumers are gaping for when distinguishing products online.
1. Quality
The outburst of online stores with Covid-19 as a complementary tool of its advocacy on consumer acceptance as both a medium of product purchase and comparison contribute to the advancing of the social circus.
Quality is a fundamental attribute consumer first lookout for when comparing products online. According to the State of Art, quality is the highest level of general(product) development achieved at a particular time. The quality of your product must be defined by coextensive features such as performance, congruency, attractiveness, longevity and utility.
Domineering and excellent KPIs come with quality product performance. A product that works today and shutdown tomorrow imbue bad KPI offerings with a timely affinity for failing in a market space. Consumers only get to buy what works for them not some try-bugs or trial products hence, performance is a very productive feature of quality.
2. Congruency.
To foster a good product quality, your recipes must conform at all times. Excess caffeine or salt today and less tomorrow for the food industries destroy quality. Inconsistent recipe formulation distorts product value and rates less with a greater possibility of been criticized and rejected by consumers.
3. Attractiveness
No one wants to marry an ugly girl or some "boogeyman.” Some degree of aesthetic achieved through incredible graphic blueprint will increase the chance of your product awareness and quality choice index.
4. Longevity
One of the finite features of quality is longevity. While some products decline in this feature others find it challenging to manage. Therefore, your product must strive to meet the requirements of this essential feature. It is the most enthralling feature every consumer looks out for.
3. Utility
"Is it simple to use?" The complexity of society is already too sophisticated to support a complex utility. Making things simple and keeping them simple is another feature of quality consumers gawk for. "Rise and shine" is a consumer's desire. No one wants "what's Greek to them". Striving to make your product simple is necessary and utterly important.
Companies like Apple inc., Adidas, New Balance, Pepsico etc. are Tech, textiles, food and beverage corporations with proven evidence of quality and excellence. When your product meets the standard quality, profit realization becomes inevitable.
According to apple press release 2021, it recorded $89.9bn in the second quarter of the fiscal year which account for 54% a year in year over and quarterly earning a share of $1.40. With 64% of quarter revenue realized from international sales from new iPod and iMacs pro-rating 8gigawatts.
Apple is also speculating an investment of $430bn in the U.S., therefore, enhancing the quality of your product also strengthens the value of your brand. Apple is the company that enjoys the highest brand equity not necessarily due to its CSR offerings but its utility as well.
5. Claims
Market claims is another fundamental attribute consumers look at when buying a product from your company. The tales of responsive claims rendering from" all-natural," "grease-free," "ready in 2mins," "caffeine-free" "healthy and safe" must undergo a reality check and be proven beyond reasonable doubt that it is true. If for any reason your claims are proven beyond a reasonable doubt to be false can jeopardise the reputation of your organization, and the chance of repeat buying from consumers will be slim. If your product claims to be natural it should not be found synthetic. If it claims 2mins, a consumer should not find it 5mins or even 2.1mins. That way loyalty and trust would be earned on both sides.
6. Innovation
As time passes things evolve and our preferences changes. Consumers want to see new things. They want to have a feel of what has never existed before. Quirks that crops innovation in market products to increase market loyalty and brand confidence. "what's trending" is the outstanding culture of consumers. So, in the cause of their search for products, they often go for what is trending. What people are rushing at and feel is the culture of the season. One of the ways your product can achieve Innovation is using custom analytical chemistry to improve on it. It works by critical thinking, having an affinity for change and being consumer-centric. Been consumer-centric is the surest feasible attitude that yields a reasonable cumulative innovation index. According to Coca-Cola review(Quincey) coke and sprite, the most sought after carbonated drink has over 40% of its sugar reduced with speculation of further reducing to 25% in 2025 while still maintaining the taste and quality of the beverage portfolio.
4. Safety
Safety testing and proper labelling are essential in promoting brand trust. A consumer wants what is safe for him or her. Product worth consuming must be worth the safety. Through social reviews and comments, people can communicate their experience derived from using a product faster. Therefore, labelling and well-detailed instructions on how to use your product must be well spelt out. And must repeatedly go through reformulation, failure analysis tests, and revision to identify any defect.
5. Size, Color, and Flavor
The size of your product must be reasonable and appealing to consumers demands. To set up the size of your product, the cost of production is negligible compared to the comparison of rival products. Consumers only tend to go for what is is centric in size not what is too big or small.
The colour and flavour must be captivating and unique. A drink that smells like the badger's armpit, the goblins latrine or a trace of ammonia can provoke allergies in many consumers which is likely to repel consumer desires. Also, colours that appeal to regular and unique desired structures must be dispensed on a well-flenched graphics design. The fish smell, egg smell in fizzy drinks creates differential rejection for Africans. The use of colour and quality has been the itinerary of the Adidas company. It has contributed immensely to the growth of revenue with considerable fleets of stores around the globe. According to Adidas press release, a whooping sum of $12.36bn was recorded in the first quarter of the fiscal year with 96% compared to the prior year and 21% more compared to the first quarter of 2019. Hence, colour blending and multi-threading increase the revenue input of a company.
6. Package type, Weight, Ingredients, Feel, design and price.
These are all part and parcel of the qualitative attributes a consumer wants. Good packaging, simple weight, well-vetted and unusual recipe couriered from given ingredients sold for a fair and economical price compared to the rest of its competitors surely prompt an elative buyer journey. Through backlink incorporation on our online store and well design CMS service platforms prompt by a set well define marketing automation will fetch your product a lot of market blessings.